For more information contact: Aaron Criswell, [email protected]
Las Cruces, New Mexico: If there is any place that loves the great tunes of the 60s and 70s it is Las Cruces, New Mexico. As markets around the country moved away from this great format over the past decade, so did Las Cruces. What we seemed to forget along the way was there is a huge audience, the baby boomers, with far more discretionary money than millennials that were ignored in the process. The return of KOOL Oldies to Las Cruces gives the 55 plus audience back their own radio station with the music they love!
KWML AM 570 along with a translator at 104.5 is offering up a format that literally will take you back in time. KOOL Oldies includes all the top artists of the era including the Animals, Aretha Franklin, Barry White, the Beach Boys, the Beatles, tons of Motown, Elton John, The Doobie Brothers, Fleetwood Mac…essentially all the music of the 60s and 70s. We are recreating a top 40 station from the 60s and 70s said Aaron Criswell, VP/GM of Adams Radio Las Cruces. “AM 570 was Top 40 from 1955 through the 1970s and a top rated station in the market. We want to give that generation their station back.”
“KOOL Oldies is a fantastic format for listeners and advertisers alike”, says Operations Manager Ernesto Garcia. If you want to reach people with significant money spend on cars, trucks, RVs, boats, etc…this will be the station to reach them”.
KOOL Oldies is part of Adams Radio Group, with 3 other stations serving Southern New Mexico: KGRT, KSNM and KHQT. Adams Radio Group is a medium market radio company focused on local radio operations, creating great marketing opportunities and partnerships in its communities.