AARON D. CRISWELL JOINS ADAMS RADIO OF LAS CRUCES
Lakeville, Minnesota: Aaron D. Criswell has been named Director of Sales for Adams Radio of Las Cruces. Adams owns and operates KGRT FM (Country), KSNM FM (Classic Hits), KHQT FM (Hot 103), and KWML AM (Fox Sports) in Las Cruces.
Criswell began his career in Broadcast Media in 2000. He comes to Adams Radio from CBS Radio in Sacramento where he most recently served as a Senior Account Manager. In addition to CBS Radio, Criswell served as an Account Manager for KFOG in San Francisco. From 2009 until 2015, Criswell was VP/Market Manager for Mapleton Communications in San Luis Obispo. He began his career with Young and Rubicam as a senior media buyer after graduating San Diego State University.
Ron Stone, CEO of Adams Radio commented: “Aaron is all about client focus and solution based selling. What I learned about his abilities from his past clients tells an amazing story. He is a hands on manager, willing to set the standard, leading by example. His knowledge of traditional media as well as new media will be a tremendous asset to us.”
Aaron added, “I am excited to do in Las Cruces what we were able to do in San Luis Obispo; drive revenue for local businesses through the power of local Radio, Digital and Events. The art of local radio is what I love and Adams is a company that appreciates the value of local. I am excited to lead the dynamic team in Las Cruces and get started on generating revenue through solution based selling!”
About Adams Radio Group: Adams Radio Group is a medium to small market radio group focused on local radio operations and creating great marketing opportunities in local communities. We are heavily involved in the communities we serve and are dedicated to the growth and success of the communities and clients we serve. Our employees are well seasoned radio professionals that know how to work with local communities and businesses. Adams owns and operates stations in Fort Wayne, Northwest Indiana, Salisbury‐Ocean City, and Las Cruces.
The ownership group of ARG is comprised of individual investors led by Stephen Adams, who is Chairman and majority owner of The Adams Companies, a diversified group of companies encompassing wineries, outdoor advertising, recreational vehicles and related services. Stephen Adams was the former Chairman of Adams Radio Corporation and Adams Broadcast Group, which successfully owned and operated radio and TV stations across the country including San Diego, Phoenix, Seattle, Monterey, Grand Rapids, St. Louis, Charlotte, Denver, Wilmington, and San Antonio during the period 1985 through 1993.
16233 Kenyon Avenue, Suite 110 | Lakeville, Minnesota 55044
952.683.1111 | fax: 612.437.4520