Salisbury-Ocean City, Maryland, June 26, 2019– Nathan James has joined Adams Radio of Delmarva as Director of Marketing Partnerships and Promotions. Nathan will be responsible for all marketing and promotions for all 5 Adams brands in Salisbury – Ocean City including WZBH (The Beach), WOCQ (OC 104), WGBG (BIG 107.7), WUSX (Everything Country 98.5) and KOOL Oldies as well as the Adams Digital Products. Nathan will assume his new role with Adams on July 1st.
Nathan brings to Adams a wealth of experience in marketing, promotions, and events. Nathan has more than 20 years’ experience in broadcasting. He has expertise in leading corporate marketing and internal communications, developing and executing marketing strategies for multi-million-dollar organizations and fostering relationships with business owners, non-profit organizations and decision makers. Most recently Director of Marketing at iHeartMedia in Philadelphia, Nathan utilized marketing initiatives to coordinate programming and client advertising campaigns; created a competitive positioning strategy and communications plans that increased station audience reach; executed major station events that strengthened station brands and generated non-traditional and digital revenue. Nathan also served iHeart in Raleigh/Durham as well as iHeart, Max Media and Entercom in Norfolk/Virginia Beach.
“I am excited to join a company whose core values focus on being hyper local in the ever-evolving radio landscape” says Nathan James. “I look forward to creating on-air, on-site and digital opportunities with the Adam Radio Group team for local clients and listeners. With an area that is constantly growing, Delmarva has unlimited potential for building long-standing relationships with the local community.”
Lisa Layne, VP/GM of Adams Radio added “To find a gem like Nathan who gets how important it is to hold hands with the sales team and programming staff is rare. He not only understands that, he lives it every day. I feel honored to add him to a team welcoming him with open arms. Nathan James is a true radio professional with passion. We are fortunate to have discovered such an amazing talent in DP!”
Adams Radio Group is a medium market media company focused on local radio operations and creating great marketing opportunities in the local communities. We are heavily involved in the areas we serve and are dedicated to the growth and success of the communities and clients we serve. Our employees are well seasoned radio professionals that know how to work with local businesses. Our success comes from embracing the local market, our employees, and the core values of local radio. Each of our markets is live, local and focused to super serve! Adams owns and operates stations in Fort Wayne, Suburban Chicago, Las Cruces, Tallahassee and Salisbury-Ocean City.