Lakeville, Minnesota: Ron Stone, CEO of Adams Radio Group and spokesman for the IBA announced today that Sun Broadcast Group has teamed up with the Independent Broadcasters for the historic nationwide April 30th “Feeding America” radio event, providing access to over 6,000 Sun Broadcast Group affiliate stations. Stone also announced that Benztown has joined the effort and will be creating the audio and video which will be supplied to all stations participating in the April 30 event. Stone said “This radio partnership with Feeding America continues to grow every day and in ways we had not dreamed possible…we are learning more by the minute about this hunger crisis in America and radio is once again proving that we will be on the front lines and doing everything we can to help families in communities small and large. Having access to SunBGI stations provides tremendous added reach for our message and having the professionals of Benztown producing the product we will be using puts this event in a category of radiothons that have been around for decades”.
“This is a great example of how the radio community shines as we come together to help those in need,” said Sun Broadcast Group COO, Julio Aponte. “Our goal is to help The Feeding America organization deliver their message across the country using our millions of listeners and thousands of station partners. We are truly honored to be able to contribute, along with many other great radio companies, to this great organization and important initiative.”
Dave “Chachi” Denes, Benztown President, said: “Benztown has long been committed to doing whatever we can to help people who are struggling to feed themselves and their families, through our ongoing work with the Los Angeles Regional Food Bank, a Feeding America food bank. It’s a natural extension of that commitment to work with broadcasters across the country to help stations raise awareness, food and funds in their local communities during this challenging time. We are proud to be a supporting partner of this important and timely effort to help people in need, by helping radio do what it does best: Rally communities around solving urgent local issues and improving the quality of life in those communities.”
Benztown, a leading international radio imaging, production library, programming, jingles and voiceover services company, will provide participating stations with all related imaging and branding, including audio promos, sweepers, rejoiners, liner copy, :15, :30 and :60 spots, and a web banner for station websites.
About Sun Broadcasting Group
Named one of the fastest growing companies in America by Inc Magazine three years in a row, Sun Broadcast Group is a national radio network reaching over 250 million listeners through its more than 6,000 affiliates in both English and Spanish-language. With offices in New York City, Boston, Cleveland and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and other radio networks nationwide. Its growing program and sales offerings include the Sun Select RADAR® Network, Paul Shaffer’s Day in Rock, The Michael Baisden Show, 90s with Alfonso Ribeiro, Express VO, The Jim Brickman Show, MeTV-FM, The Rooster, Country Fried Mix with DJ Sinister and many more.